Summarised Version

<aside> 🚀 At Marmalade, we’re driven by a mission to bring African culture into the mainstream through curated content and unique experiences has seen remarkable progress.

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Over the past 18 months, our community has flourished, reaching over 3,800 members. We've celebrated together at our events including parties, supper clubs, exhibitions, building a strong sense of community, and have embarked on educational journeys, exploring the rich diversity of Africa's cultures through our content; newsletters, guides and campaigns.

While we celebrate our successes, we also recognise areas for improvement and are excited to announce major updates to our core offerings: Events, Experiences, and Membership.

Events

💭 Context

• We've thoroughly reviewed our event strategy to improve the quality and impact of our in-person events, which include parties, supper clubs, exhibitions, and more.
• While we are not an events company, events are a vital part of our strategy to bring Africa's culture and stories to life. We use in-person events to foster a sense of community, which allows our members to learn and grow together through the five senses; taste, touch, sight, smell and sound.

<aside> 🤝🏽 “We believe real life activities make stronger connections and tackles one of the greatest problems in modern-day society: loneliness”

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🔥 What’s New

• Starting from Q2 2024, we'll now host one major event per quarter, coinciding with key dates, celebrations and holidays such as Independence Days and Christmas etc.

• These bigger, more impactful events will be exclusively produced by Marmalade and our potential brand sponsors, tailored for our premium and founding members only.

• To maintain connectivity among our members, we plan to test the concept of meet-ups for Marmalade members at events organised by others. This strategy emphasises our role as 'curators' and 'connectors' in the Afrocentric cultural landscape, by leveraging existing events and promoting collaboration.

  <aside> 🗓️ How will it work? We select at least one event from our What’s On monthly newsletter that aligns with our members’ interests i.e. music, food, fashion, art etc. We'll create a page where you can RSVP or find more information about buying tickets (for ticketed events). Where possible, we'll negotiate an exclusive discount with the event organiser for Marmalade members. On the day of the event, we'll organise a mini members meet-and-greet before the event so we can attend as a group. Example: 30 members attending Tyla’s London concert

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Experiences

💭 Context

• In November 2023, we launched 'Experiences by Marmalade', a new product that provides our members with access to deals and offers at the most sought-after and newest restaurants in London and Lagos.
• Our goal was to create a product that our members could sign up for and use individually or with friends, without having to wait for our monthly in-person events. We aimed for a product that offered immediate value, unrestricted by location.

🔥 What's New

• We're excited to announce that starting April 1st, Experiences by Marmalade will be available to all our members at no cost - it will be completely FREE (£5/month or £48year)